Shaping your digital future

I offer flexible consultancy for arts and cultural organisations. From focused digital strategy reviews to hands-on implementation, every engagement is shaped around your goals, audiences, and creative mission. I work closely with leadership teams to design digital solutions that are ambitious, achievable, and built to last, drawing on deep experience in digital transformation, streaming, and audience engagement across the sector.

Crowd at concert with hands forming heart shapes, stage lights shining in the background.

Digital Strategy & Audience Innovation

Digital innovation has reshaped the arts and cultural sector, bringing exciting opportunities alongside complex challenges. I help arts organisations, cultural institutions, and content-led businesses navigate this shifting landscape, from shaping long-term digital strategy to engaging new audiences and unlocking sustainable revenue streams. Having led pioneering initiatives that reached millions worldwide, I understand the balance between creative integrity and digital accessibility.

Whether you’re starting out or scaling up, I offer strategic support, tailored to the needs of arts organisations, across

  • Digital transformation roadmaps

  • Content planning

  • Audience growth and retention

  • Platform development

Previous work includes

  • Leading the development of National Theatre at Home, from concept through to platform delivery

  • Designing pricing and audience engagement strategies for National Theatre Live’s international growth

  • Shaping strategic direction for the Content Production Studio

The hands of a women signing contracts

Rights, IP & Digital Licensing

As more cultural content moves online, clear and future-focused digital rights strategies are essential. I help arts organisations protect their creative work and unlock its long-term value, without compromising the relationships that matter most. With a strong track record in rights negotiations and licensing for digital platforms, I offer practical support across

  • Rights clearance

  • IP management

  • Stakeholder engagement

  • Licensing frameworks

My approach breaks down complexity and gives teams the confidence to make smart, informed decisions in a rapidly evolving digital landscape.

Recent work includes

  • Shaping equitable royalty models for filmed theatre

  • Advising on IP ownership and commissioning terms for original digital content

  • Supporting negotiations with creatives, unions, and funders across multi-party rights environments

Three men on stage with cameras directed at them. Behind the scenes at the Hamlet camera rehearsal. By Ludovic des Cognets

Filmed & Live broadcast performance

Filmed and live broadcast performance is a powerful way to extend reach and connect with audiences beyond the physical space. I’ve led some of the most ambitious digital capture projects in the sector and I support creative teams, from theatres to production companies in developing high-quality filmed content for cinema, streaming platforms, education, and beyond.

From navigating performance rights and licensing to shaping production models and designing compelling digital audience experience, I work to ensure every capture retains artistic integrity while extending your reach and impact.

Recent work includes

  • Leading the production and rights strategy for a multi-camera capture of a West End production

  • Advising on distribution strategy for filmed content from a UK theatre company

  • Supporting internal teams to build business cases and plan delivery for film productions